HR Forum members had a chance to hear about neuroscience and neuro competence testing from neuromarketing company Trizma Neuro’s Nikolaos Dimitriadis and Matteo Venerucci.
Nikolaos Dimitriadis began the presentation on Neuro Competence by describing HR as being half art and half science. Neuroscience removes the art part of the equation and offers predictability in business relations, disagreeing with the contrary view that free will exists, as although we might acknowledge free will, the brain takes decisions a few moments before we are aware of any decision. Nikolaos also explained the point of thought entry studies, which are about the path along which thoughts enter the mind, claiming that although our thoughts are not actually ours, our brain creates them. The only premise that all neuroscientists agree on is that once the brain makes a decision it has only two motivational networks – to agree or to avoid. The importance of intuition in making decisions was also emphasized, since it presents a communication tool of the deeper brain.
Afterwards, Mr. Dimitriadis presented Neuro HR, a tool that can measure employees’ cognitive styles, emotional engagement and empathy, as well as showing different values to employees. Moreover, neuroscience predicts that neuro testing in business will be used more frequently in future.
In the second part of the presentation, Matteo Venerucci conducted an experiment with a volunteer from the audience, using an electroencephalogram, a device that uses electrodes placed on the head to measure electrical activity in the brain. The task was to calculate whether the brain recreates emotions that were shown on a screen, as well as measuring the time difference between a decision being established in the brain and its expression.