PepsiCo Western Balkans is to donate more than $200,000 for key healthcare equipment and basic foodstuffs
Marbo Product, part of the PepsiCo multinational group, will donate more than $200,000 to healthcare institutions and individuals living in the poorest communities of Serbia, Federation of Bosnia-Herzegovina, and Republika Srpska.
The firm has joined the B92 Fund in financing the procurement of cutting-edge medical equipment for the Serbian Ministry of Health. A portion of the donation will also be used to purchase food and hygiene products, which will be distributed, together with Marbo’s in-kind donations, by the National Alliance for Local Economic Development (NALED) and the Red Cross organisations of Republika Srpska and Federation of Bosnia-Herzegovina to vulnerable residents of disadvantaged communities across these regions.
The donation will also allow the purchase of a patient transport ambulance, equipped with the required medical devices, for the Clinic for Infectious and Tropical Diseases at the Clinical Centre of Serbia. The Cardiac Surgery Clinic will receive equipment for its intensive care unit, whilst a reanimation table will be delivered to the Clinic for Gynaecology and Obstetrics.
‘The strength of our company, and the need for support, are now more evident than ever. It was always clear we would have to act as part of a broader effort to protect both our staff and the community at large. It went without saying that we would support healthcare institutions and the broader community as a socially responsible company. We have focused on the immediate needs and key requirements that we are striving to meet, together with our partners, in an effort to ensure that help gets to where it is needed the most’, said Nenad Miščević, CEO of PepsiCo Western Balkans.
Marbo Product has also supported a humanitarian initiative spearheaded by NALED that has provided 45 tonnes of food to 10,000 households in 20 Serbian cities and municipalities. The soup kitchen in the city of Niš will also receive additional funding in the coming days.