Do sponsors and sport organizations make the most out of their sponsorship agreement? What is the impact of the current economic crisis on sports sponsorship?
In this Executive Group Masteclass, Professor Dr. Simon Chadwick, a world expert on sports business and sponsorship, will be addressing such questions, providing practical ways of improving your sponsorship efforts.
Professor Dr. Simon Chadwick (Coventry University, UK) has advised important organizations such as FC Barcelona, Atletico Madrid, the English Football Association, the International Tennis Federation, and the US, French and Australian Open Tennis. His opinions have appeared in respected media such as The Wall Street Journal, Financial Times, Forbes, Business Week, CNN, Eurosport and ESPN. Recently, he has been working with MasterCard on a series of reports on the 2008 UEFA European Championships and the UEFA Champions League Final in Moscow.