Plazma, the biscuit brand of Serbian food manufacturer Bambi, is one of this year’s winners of the BalCannes regional advertising prize presented by HURA and Weekend Media Festival
Plazma’s ‘Plazma Rituals’ campaign, created by advertising agency McCann Belgrade, was honoured as one of the region’s 25 best advertising campaigns for this year. ‘Our consumers were the inspiration behind this campaign’, said Aleksandra Savić, Senior Brand Manager at Bambi.
‘Like most people, Plazma lovers take their daily rituals very seriously. Whether you’re stopping to enjoy the little things in life, taking a short break, or looking for that extra something to make your shared time with friends and family truly special, Plazma is part of your every day and makes all of your rituals complete. Plazma Rituals has received many positive comments on our online communications channels. We hope everyone can recognise themselves in one of the Plazma Rituals, and trust that this campaign will inspire someone to create a new Plazma Ritual all their own’, Aleksandra concluded.